Alex Feller
Front-End Developer & Visual Designer
I have a background in the B2B industry and have accumulated six years of experience in design and development roles. Over the past few years, I have transitioned into a Front-End Development role, specializing in React, GraphQL, and TypeScript. I enjoy creating new features, and having spent time understanding the ins and outs of the B2B landscape, I find myself in a great position to connect business requirements with creative technical solutions.
View my Work
View my projects and case studies on behance
View my development work and code on Github
Skills
Development
HTML, CSS, SASS, JavaScript, Typescript, React, Node, Webpack, StoryBook, Git, GitHub, GraphQL, Dynamic Yield, Launch Darkly
Design
Figma, Invision, Miro, Zeroheight, Userzoom, Dynamic Yield, Illustrator, Photoshop
Projects
Jira & Workfront - Project management
Education
Longwood University - Bachelor's of Graphic Design
Inspiration
Baymard, Nielsen Norman Group, Dribbble, Behance, Smashing Magazine
Experience
Ferguson - Software Engineer
- Create and maintain reusable React components to boost codebase efficiency
- Ensure codebase and component reliability through thorough Jest testing
- Utilize GraphQL to seamlessly connect backend data with frontend experiences, ensuring a smooth and dynamic user interface
- Collaborate with designers to bring wireframes and mockups to life as new features
- Work with cross-functional teams to deliver high-quality software solutions
- Convert external libraries into custom in-house components for a more tailored and efficient solution
Ferguson - Visual Design / Development
- Developed promotional content, landing pages, and site experiences
- Created CMS templates for merchandising/marketing teams
- Developed dynamic content utilizing JSON schemas
- Created targeted experiences for different user segments
- Designed/developed templates within personalization tools
- Breakdown data to optimize user engagement and performance
- Designed and documented UI components
- Created and maintained design systems for merchandising/marketing teams to create promotional content
- Designed landing pages and site experiences to support marketing initiatives
- Researched and prioritized user issues to create effective design solutions
- Worked with dedicated researchers to test prototypes, and confirm hypotheses utilizing user studies
- Iterated designs based on user pain points for enhanced experiences